Do I Really Need An Online Presence?

Your small business has strong margins, you’re doing well – do you really need internet marketing?

baby-confused

I’m going to tell you the same thing I told my Dad.

My old man’s been a plumber for the best part of three decades. He’s made a name for himself through being reliable, honest and hard-working – qualities I’ve always admire and aspired to embody.

He’s used the same 3 square inches of newspaper to advertise his one-man business for the last 30 years or so and has rarely struggled for business. So, I wasn’t surprised when, a few months ago, he asked me if he should consider getting a website to represent his business online.

Considering my trade, I was surprised that he asked me in the first place.

Regardless of the trade, business or service that you provide – having a website and slew of social media handles is compulsory to running any enterprise in the 21st Century. So where should you begin?


Website

web-design

The first step in taking your business into the online realm is to get yourself a website sorted.

You can guarantee, whether you’re a plumber, like my Dad, or even a High Street Butchers, your competitors will already have their own online store fronts. You have to consider the internet as a whole new market in which to compete, getting a professionally built, modern website built is the first thing you do to get your business on the map.

On-Site Optimisation

seo

Speaking of maps, you’ll want to make sure that your business appears on Google’s ever popular service.

This kind of work is called Local SEO (Search Engine Optmisation) and you’ll, more than likely, need to hire some professionals to do this for your. Luckily, it’s work that can be done relatively cheaply and there are dozens of companies competing within each city (just try searching ‘SEO Agency in Liverpool‘ in to Google and see how many companies pop up!) to grab up clients.

Pay-Per-Click Advertising

ppc

Once you’re on the phone to an Internet Marketing Agency, you can have a think about whether you’d like to invest in Pay-per-click advertising or not.

Google owns the online AdWords game and it can be a bewildering world if you’re not aware of how it works. It’s much easier to get someone else to manage the account for you – so you can make sure your site gets the best coverage and the cheapest price.

Social Media

social-feed

Lastly, grabbing Social Media accounts for your business is a no-brainer. They’re all absolutely free to setup and you can start reaping the dividends of increased exposure almost immediately.

There are companies or individuals who can manage your social streams, such as Facebook, Instagram or Twitter – alternatively, there’s a few useful Apps and Programs that can schedule your posts for you, so you’re not constantly on your phone. Regardless of how mundane or standard you might feel your business is, you can inject a sense of personality and fun into your Social Media feeds easily by simply sharing videos and pictures.

So in answer to your question: yes. Yes – your business should have an online presence.

The costs of maintaining a website are low and your business will be more prosperous as a result of staying in the technological loop.

Tech News Update – November

3 Tech-News Updates That You Should Read

tech-nes

Every week a whole raft of news stories are published. Some of them signal seismic shifts in the way our business works, whereas some are just…guff. 

Here are the 3 most interesting articles that I’ve found in the last week, make sure to click through to check out the full articles:

Wi-Fi Hotspots Just Got More Dangerous – You’ve Been Warned!

hackers_2Most people are aware of the threat that Public Wi-Fi Hotspots pose to Phones and Laptops using them.

The controversial use of Stingrays to mimic cellphone towers, granted law enforcement agencies, as well as well funded cyber-criminals, with the means to trick users into connecting to them – intercepting calls and internet usage.

Stingrays weren’t easy or cheap to setup, but Researchers Piers O’Hanlon and Ravishankar Borgaonkar from Oxford have found a new method of attack that requires far less effort and financial backing. Masquerading as a reputable Wi-Fi Network, attackers can fool smartphones into connecting automatically and intercept Wi-Fi calls to steal the unique identity number (known as the IMSI number), allowing a person’s internet activity and identity to be stolen.

Google Showcase Phone (That Might Make Them Money This Time)

google-techRemember all your friends who bought Google Nexus phones when they were released?

No? That’s because no one bought one. Google has been trying (and failing) to get their smartphone devices into the hands of more people, but now they’ve finally decided a change of tack might well be the best plan.

Instead of selling low to medium range smartphones at next to no profit, the tech giant is now moving to muscle in on the high-end market. They’re selling their new phone for just under $750, the same price as Apple’s iPhone 7 (they’re even releasing a premium version, at the same cost of the Plus). Maybe this will be the tipping point for Google’s hardware sales – if not, they can always take a gamble on the huge range of other products that they’ll be pushing out over the next few years.

India Is Not Ready For Cyber Attacks

cyber-attackerOh dear, India.

Although hundreds of companies in the world out-source their telemarketing, programming and security offices to one of the world’s fastest developing countries, their cyber-security is yet to catch up with the rest of the world.

This was proven as the websites of Indian Embassies in seven different countries were successfully hacked – with hackers leaking personal details of Indian citizens currently living abroad.

Security testers going by the names of ‘Kapustkiy’ and ‘Kasimierz’ claimed responsibility for the attacks, in communications made with The Hacker News, the duo insisted that they did not perpetrate the attack for ‘the lulz or something’. They were, instead, hoping to highlight the weaknesses in India’s cyber-security, in the hope that it could be improved in the future.…