[And 5 tips that could help you get up to scratch.]
Site Speed Has Never Been So Important – Don’t Get Left Behind!
The longer it takes your site to load, the less time potential clients are going to have for your brand – get up to speed so you don’t lose out on precious custom.
There’s a direct correlation between how easy-to-use your website is and how much money it makes. If your site loads slowly and makes the user wait around for some ridiculous flashy gimmick, they won’t hang around.
[The best way to combat this is with simple Q&A testing. Get a wide range of people to try out your site and get some honest feedback. You’ll probably find that you’ll need to cut back on some of those gimmicky features and simplify your UI.]
Yes – Google does take page loading speed into account when they rank you in the SERPs. If your page loads sluggishly then this will reflect in a poorer ranking. It’s important to take this with a pinch of salt, as there are dozens of signals which Google uses to rank your website – however, an optimised site will always result in a better ranking.
[To test your page loading speed go to: https://developers.google.com/speed/pagespeed/insights/ – this tool will even give you a list of things to improve on!]
It follows that if you’re not ranking as high as you should do and if your site’s a little clunky – then your sales are going to suffer. Bing reported that as little as a 2-second delay could lead to a 4.3% loss in revenue per visitor, whereas AutoAnything reported a 13% increase in sales after they managed to cut their page load speed in half.
[Refining the User Experience on both Desktop and Mobile is crucial to boosting your sales – assess your customer’s journey and make sure they’re getting to where they need to be ASAP.]
Your rankings may well be excellent and you might have optimised your UX to the very limit, but if your page speed is slow – people will leave your site. Just a 1 second delay in site loading means that you could lose a 7% reduction in conversions. Make the most of every impression by getting your user to where they need to be – quicker.
[One of the leading issues leading to slow page-loading is the excessive use of plugins. If you separate the wheat from the chaff, you’ll speed up your loading time and also make your site more secure in the process!]
All of these factors, boil down to how effective your site is at generating revenue. Regardless of the product or service that your site provides, if it’s slow, it’ll make less money. After edmunds.com cut 7 seconds of their load time, they saw a 17% increase in page views and a 3% increase in ad revenue.
[For the techies out there, a reduction in CSS will see your site speed massively increase. Cut the fat from the meat, and watch your site speed shoot through the roof.]
If all this sounds a little complicated to you, then why don’t you shoot me an email, I can explain things a little and put you in the direction of someone who can help!