North East - Motorcycle Action Group (MAG)

MAG is a minority support organisation that works for the rights of motorcyclists.

The Brief:
Our latest job was a simple one the north east branch of MAG was looking for a way to up the attendance from its 1,000 members at their AGM, the bland letter of notification having provoked little response in the past.

Click an image to enlarge

The Solution:
We opted for a creative solution that uses a postcard. The postcard reduces postage costs and time spent by volunteers putting letters in envelopes.
While the design still holds some of the formality of an official announcement it also includes images that serve as reminders of what it is to be part of a very social and active minority group. The main image reminds members of the freedom and excitement of their transport/lifestyle choice. While on the reverse thumbnail images of members/bikers serve as a reminder of the sense of community that comes with motorcycles.