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The Big Give offers short-cut for wealthy donors and charities
Charitable projects worth nearly £1 billion have been posted on philanthropy website the Big Give since it launched in 2007.
The website is the brainchild of Alec Reed, founder of the Reed Recruitment Group, who has pledged to spend £1 million promoting the site to wealthy individuals, corporate foundations, grant-making trusts and legacy advisors. More than 3,000 charities have posted projects so far.
The site allows donors to search quickly and discreetly for charitable projects in their field of interest, filtering their search options by donation amount, geographical location, charitable cause and type of beneficiary.
Charity climbers who attempt to scale the tallest mountains in Scotland, England and Wales in under 24 hours to raise money, will today be accused of environmental vandalism and of breaking their own fundraising code.
Each summer tens of thousands of hikers descend on Snowdon, Scafell Pike and Ben Nevis, to try to complete the 10,000ft climb of the Three Peaks Challenge and raise million of pounds.
"THEY'RE such a great company and they really do such a lot for charity," a corporate PR woman coos down the telephone.
Another writes in an e-mail: "'Tis the season of goodwill and we have this year decided to donate our entire Christmas card budget to the British Red Cross."
There's no time like Christmas when it comes to the private sector trying to prove how caring and sharing it is.
In the past few years it has become the norm in December for corporate press teams to shamelessly exploit bad Cliff Richard lyrics, proclaiming that "it's a time for giving" in order to generate publicity around their charitable donations.
The festive season seems to prompt a clutch of negative revelations when it comes to footballers but for every Christmas party that heaps embarrassment upon clubs’ stars, there are many more instances of good deeds done well. Arsenal have raised £175,000 for TreeHouse, the autism charity, this Christmas.
While the percentage of donations that go directly to the cause is important, it's not the only factor that givers should consider.
True or false: The less a charitable organization spends on administration and fundraising, the more effective it is.
If you answered "true," you think like many generous people who support charitable causes. The correct answer: "Perhaps; perhaps not." As Warren Wolfe's recent article on a crisis counseling nonprofit shows ("Crisis center finds itself needing help," Dec. 24), a charitable organization can find itself struggling financially when it tries to satisfy the prevalent donor myth that the lower the administrative costs, the better.
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The Big Give offers short-cut for wealthy donors and charities 
