Your small business has strong margins, you’re doing well – do you really need internet marketing?
I’m going to tell you the same thing I told my Dad.
My old man’s been a plumber for the best part of three decades. He’s made a name for himself through being reliable, honest and hard-working – qualities I’ve always admire and aspired to embody.
He’s used the same 3 square inches of newspaper to advertise his one-man business for the last 30 years or so and has rarely struggled for business. So, I wasn’t surprised when, a few months ago, he asked me if he should consider getting a website to represent his business online.
Considering my trade, I was surprised that he asked me in the first place.
Regardless of the trade, business or service that you provide – having a website and slew of social media handles is compulsory to running any enterprise in the 21st Century. So where should you begin?
The first step in taking your business into the online realm is to get yourself a website sorted.
You can guarantee, whether you’re a plumber, like my Dad, or even a High Street Butchers, your competitors will already have their own online store fronts. You have to consider the internet as a whole new market in which to compete, getting a professionally built, modern website built is the first thing you do to get your business on the map.
Speaking of maps, you’ll want to make sure that your business appears on Google’s ever popular service.
This kind of work is called Local SEO (Search Engine Optmisation) and you’ll, more than likely, need to hire some professionals to do this for your. Luckily, it’s work that can be done relatively cheaply and there are dozens of companies competing within each city (just try searching ‘SEO Agency in Liverpool‘ in to Google and see how many companies pop up!) to grab up clients.
Once you’re on the phone to an Internet Marketing Agency, you can have a think about whether you’d like to invest in Pay-per-click advertising or not.
Google owns the online AdWords game and it can be a bewildering world if you’re not aware of how it works. It’s much easier to get someone else to manage the account for you – so you can make sure your site gets the best coverage and the cheapest price.
Lastly, grabbing Social Media accounts for your business is a no-brainer. They’re all absolutely free to setup and you can start reaping the dividends of increased exposure almost immediately.
There are companies or individuals who can manage your social streams, such as Facebook, Instagram or Twitter – alternatively, there’s a few useful Apps and Programs that can schedule your posts for you, so you’re not constantly on your phone. Regardless of how mundane or standard you might feel your business is, you can inject a sense of personality and fun into your Social Media feeds easily by simply sharing videos and pictures.