Design and use of One Third A4 Information Leaflets
In all the years I have been providing professional graphic design of communications and marketing tools for Good Causes and Charities across the world, I would have to say that the 1/3rd A4 (2 fold) information leaflet is the mainstay of promotions and communications in the Charity Sector.
The examples shown here span many years and have been re printed many times, evidence that they work well and include Housing Action, Religious Learning Resources, a Play and Community Network and Friends of the Laing Art Gallery.
A low cost publication that packs a big punch
Punching well above its weight makes it by far the most popular marketing tool among Design Aid beneficiaries and clients when a low cost solution like this has such a high value it’s easy to see why I’m asked to design and print so many of these. They can say so much more than a flyer can and cost a lot less than a brochure while important info sits in the pages while the cover can have the same clean design that helps posters deliver so much impact.
This is what one of Design Aid’s clients had to say about our leaflets designs.
“The services of Design Aid have been invaluable in allowing us to produce professional literature for the Highland Wildlife Park while keeping costs to a minimum.”
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Why Design Aid works with Social Enterprise
As an admirer of Ruskin and Dickens, my interpretation of a “good cause” can be something beyond “charity” and our governing bodies.
Many a business as well as charities can have a social conscience and social objectives. As such I’m delighted to support and promote social enterprise whenever I can and often turn my hand to the promotion and development of a business that will bring Social Benefits to our communities. Why would you not wish to support a business who deliberately aims to improve peoples lives in some way?
What is Social Enterprise
Social Enterprise is a wider reaching term than most understand. While some Social Enterprises are registered Charities or Not for Profit organisations and companies, (as indeed Design Aid has been) others such as the CO-OP or John Lewis seek alternative ways to satisfy their social objectives. Ruskin showed industrialists that providing education and health and better homes for their workers would give them a better workforce and in turn bring profit, fortunately some companies still remember this lesson and more each day are looking to see how their power and money can be used to support communities. For me that attitude alone can be seen as a Social Enterprise.
Case Study for a Brochure Design
The Following example illustrates what my graphic design and other innovating skills can bring to your project when I develop and design your promotional materials and marketing tools. It also shows how well I understand Social Enterprise in all of its forms.
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I found one of my old Sketch books from 1995 today
In it was it this simple little illustration of a Capercaillie and it got me thinking of my very first charity sector job.
A guidebook for the Highland Wildlife Park, (HWP)
This little sketch, among other things, ended up in a guidebook I created for them and though it is not much to look at by today’s standards, it won an award for the best holiday attraction guidebook in Scotland.
It all started with a holiday visit to the Royal Zoological Society of Scotland (RZSS) HWP where I was handed a very shoddy “100th” generation photocopy for a guidebook. While I did think that perhaps as a registered charity they might have better things to spend money on than my guidebook I had just handed over a not unsubstantial amount of money to visit the park and expected a little more for my money.
I decided that, instead of complaining, it might be better to try and help out.
“The services of Design Aid have been invaluable in allowing us to produce professional literature for the Highland Wildlife Park while keeping costs to a minimum.
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