What is most effective for you and should you be concentrating on SEO or Social Networks?
I want to talk about the advantages of SEO and Social Networks for your project, cause or business and use some case studies to illustrate when and how to use Social Networking to best effect for you to bring spectacular results with out facing the difficulties and complexities of SEO.
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Google – vs – FaceBook
While a lot of this item is guess work, (what else can predictions be) it has to be an item of interest to anyone who wants to continue driving traffic to their website.
When the biggest internet search business moves into the social network business you have to start wondering what will work best for your organisation, business or project. We can already see the lines between search and social being washed away before us and it stands to reason that once the biggest player in search engines gets involved in social networks the two will most likely come together. Good news is I think this will make it easier for Non SEO experts to drive traffic, the flip side of that is if anyone can drive traffic we will be swamped with spam.
Design Aid can build the best SEO into any site we build for you and advise on all aspects of website traffic from backlinks to SEO research and reports to pay per click.
Here is the conclusion to the post, if you have time the rest is worth a look just use the link at the bottom of this post.
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Is your SEO taking advantage of “local searches”?
There is a large chunk of our Google searches display Google Places listings – and consumers are taking notice.
SEOmoz did some eye-tracking studies on Google’s SERP search engine results page.
The results show that users heavily gravitate toward Places’ listings, whether mixed into organic lists, concentrated in a group, or even listed in the middle of the page. If your business needs local listings, concentrate on scoring a seat at Google Places.
First ensure that your correct business details, location etc. are listed in as many reputable sources as possible across the Internet. As always, consistency is the thing. If you write “Gdns.” instead of Gardens or “Sq” instead of Square on your Google Places page, make sure your other listings have the exact same address.
Google Places page optimization
Just like your website, make sure your Places page is properly optimized. Include categories that match exactly, and point your Places page back to a city or place specific landing page if required.
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