What is most effective for you and should you be concentrating on SEO or Social Networks?
I want to talk about the advantages of SEO and Social Networks for your project, cause or business and use some case studies to illustrate when and how to use Social Networking to best effect for you to bring spectacular results with out facing the difficulties and complexities of SEO.
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Design Aid is delighted to have been instrumental in bringing Media coverage and thousands of supporters to this project through working hard on a new website and @billquayfarm twitter accounts for Bill Quay Farm focusing on content not design.
See this great video and news report from Sky News
Staff and volunteers at a popular community farm in Gateshead are waiting to hear if it will be shut down.
Bill Quay Community Farm, which is home to a number of rare breed animals, faces possible closure following a council spending review.
With £70m less in Government funding this year, Gateshead council are considering scrapping the farm to help reduce their outgoings.
Campaigners have started an online petition to prevent the closure of the farm, which already has over 500 signatures.
Gateshead council’s Ann Borthwick said they are still debating the farm’s future.
Read the rest of this item via Bill Quay Farm in Gateshead Threatened With Closure - Tyne and Wear.
Is your SEO taking advantage of “local searches”?
There is a large chunk of our Google searches display Google Places listings – and consumers are taking notice.
SEOmoz did some eye-tracking studies on Google’s SERP search engine results page.
The results show that users heavily gravitate toward Places’ listings, whether mixed into organic lists, concentrated in a group, or even listed in the middle of the page. If your business needs local listings, concentrate on scoring a seat at Google Places.
First ensure that your correct business details, location etc. are listed in as many reputable sources as possible across the Internet. As always, consistency is the thing. If you write “Gdns.” instead of Gardens or “Sq” instead of Square on your Google Places page, make sure your other listings have the exact same address.
Google Places page optimization
Just like your website, make sure your Places page is properly optimized. Include categories that match exactly, and point your Places page back to a city or place specific landing page if required.
Read More via The Best of SEO 2012 | Motorcycles, Graphic Design, Art, and other Stuff.
