What is most effective for you and should you be concentrating on SEO or Social Networks?
I want to talk about the advantages of SEO and Social Networks for your project, cause or business and use some case studies to illustrate when and how to use Social Networking to best effect for you to bring spectacular results with out facing the difficulties and complexities of SEO.
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Graphic Design you Trust, From people who Care
When David from Lighting the Landscape introduced Design Aid to Bill Quay Farm I could not believe that without some serious support they could be closing.
I set to work assessing what would be needed to get the Farm noticed and promote the Bill Quay Community Farm with vital and immediate short term results supporting the campaign and petition. I also looked to use solutions that would keep peoples interest and continue to raise awareness for the project in the longer term.
I could see we needed to get a mass of people and media personalities behind the project and raise awareness of the Farm and this new threat that it faced.
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Is your SEO taking advantage of “local searches”?
There is a large chunk of our Google searches display Google Places listings – and consumers are taking notice.
SEOmoz did some eye-tracking studies on Google’s SERP search engine results page.
The results show that users heavily gravitate toward Places’ listings, whether mixed into organic lists, concentrated in a group, or even listed in the middle of the page. If your business needs local listings, concentrate on scoring a seat at Google Places.
First ensure that your correct business details, location etc. are listed in as many reputable sources as possible across the Internet. As always, consistency is the thing. If you write “Gdns.” instead of Gardens or “Sq” instead of Square on your Google Places page, make sure your other listings have the exact same address.
Google Places page optimization
Just like your website, make sure your Places page is properly optimized. Include categories that match exactly, and point your Places page back to a city or place specific landing page if required.
Read More via The Best of SEO 2012 | Motorcycles, Graphic Design, Art, and other Stuff.
